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What We Are About: Ethics & Sustainability

Updated: Oct 27

At Made In B, our aim is to operate with the highest ethical standards and endeavour to be sustainable. Our focus is to ensure each item is sourced and packaged with high quality sustainable materials and produced through ethical practices.



Here are fifteen ways how we are consciously trying to be sustainable and ethical in our business operations.


Plastic-free Products

We do our best to ensure all our products are plastic-free. We endeavour not to stock or sell products made with plastic. (Some of our coasters are made of melamine, however, we will not be stocking them again after these are sold out).


Sustainable Packaging

We love our trees and precious oceans and make great efforts in avoiding use of plastics and papers that cannot be recycled. And where these are used by our suppliers, we encourage them to switch to eco-friendly and recyclable materials.


We have a strict packaging policy in order to reduce waste as much as possible throughout the process. We work on the concept of reduce, reuse and recycle.

  • Reduce: We reduce landfill wastage by minimising packaging. This is why, you will find that our packaging is simple and has used minimal amounts of material, where possible.

  • Reuse: We operate on a zero-waste policy. We endeavour to re-use the cardboard boxes and packaging material (including plastics) used to pack our goods from our suppliers in order to cut down on creating new packaging.

  • Recycle: We only buy packaging that can be recycled. We are also working with our suppliers to use recyclable packaging, including any plastics used by them. We encourage you to recycle all our packaging.

Paper Over Plastic

We never purchase plastics for our packaging. Instead we source paper packaging that is also FSC-certified, which ensures the papers are responsibly sourced and can be recycled.


Ethical Suppliers & Brands

We only work with suppliers and brands that are serious about making a positive social and environmental impact and have similar values as ours – those that operate with respect and kindness to people and planet. We vet every supplier we work with to ensure they are ethical and sustainable (GoodWeave, Fairtrade, BAFTS, etc.).


Products With Provenance

We take great pains in ensuring that our products have a provenance. We do all of the research and curating for you. We strive to provide as many details on our products as possible to give you peace of mind about how the raw materials used to make the products are sourced, where they come from and what materials are used in making the products.


Sustainability First

At Made In B, you can discover products that match your values. We only source products that are sustainable, bio-degradable, eco-friendly, ethical, recyclable, local, organic, FSC-certified, cruelty-free and child labour free and created with fair trade principles.


Giving Back To The Community

When you shop at Made In B, you can shop with ease, knowing every purchase generates meaningful income for the craftspeople and their families, whether in Britain or in Bharat.


Supporting Small Businesses & Artisans

As a small business ourselves, we believe in supporting other small businesses and artisans. We identify and encourage artisans from every nook and corner of the continent, some of whom may be emerging creative talents who put creativity and sustainability at the center of everything they do.


Purpose-driven Products

All our products are selected based on the story behind it. Each of our products come with a story so every purchase you make has a purpose and every choice has a true impact, often supporting some of society’s most vulnerable people.


One Stop Shop

Our products are made in Britain and Bharat only. This means that they are designed and manufactured in these countries and not anywhere else. So all the profits from the business are diverted back into these businesses within these regions, leading to tremendous life-changing economic empowerment for our artisans.


Choices By Country

Take comfort in buying products by your choice of country. This means you can shop local products without worrying about where it's been made or how it's made.


Exceptional Craftsmanship

We never settle for second best when it comes to quality. You can be rest assured that all our products come with the highest quality and finish, and often made using time-honoured skills. This is why you may find that some of the products have limited stock as these may be handcrafted and take painstaking effort and time to create a masterpiece using non-contemporary, traditional methods.


Heritage Products

We endeavour to source products that are made with skills in danger of dying, promoting artisans who have been keeping traditional craft skills alive generation after generation. By buying these products you are helping keep the skills alive, which are then passed down to the next generation.


Unique Products

We endeavour to source unique products, each carefully selected to ensure they meet our high standards of sustainability, quality and exclusivity.


Empowering Female Artisans

We are dedicated to promoting and empowering female artisans and their skills, especially in marginalized communities in Bharat (India). In a country as socially stratified and patriarchal as India, such dignified opportunities, empowers women to be independent, lift themselves out of poverty and take control of their families, and their lives.


We are not perfect but we are learning on the go. Over time we hope to incorporate higher standards of ethical practices in every area of our business. We believe that through our daily actions, we can create a more sustainable future. And we need your help to be a part of it.

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